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Global Tractor Major eyes Morocco for its high-end Premium Tractor Range Escorts Limited, a $600mn Enterprise, Launches Farmtrac

Escorts Limited, India’s leading tractor manufacturer, today announced its foray into Morocco by launching its high-end premium tractor range - FARMTRAC. The company unveiled its four-cylinder offerings FARMTRAC 80 and FARMTRAC 80DT, at SIAM (the 5th International Agricultural Fair) being held in Meknes, Morocco. The company has taken on board FIRST MATERIEL as its authorized distributor in Morocco, who will be responsible for assembling the tractors, which will be imported from India in a semi knocked-down state. FIRST MATERIEL will also be marketing and promoting the FARMTRAC brand locally and will also ensure after-sales service support.

Synonymous with reliability, the Farmtrac 80 and Farmtrac 80 DT, fitted with 75HP Perkins engines and Carraro transmission, are fuel efficient, have long serviceability and low maintenance cost. Keeping in tune with modern day requirements, the tractors have been designed for both agricultural and commercial applications and are compatible with a number of implements such as rotavator, cultivator, thrasher, reaper, baler and seed drills. The tractors meet the emission norms of the US and European markets.

Speaking on the occasion, Mr. Nikhil Nanda, Joint Managing Director, Escorts Limited said, “Over the past six decades, Escorts in its own way, has been a part of the dynamic process which ushered in farm mechanization and brought prosperity to Indian farmers. Our products are durable, sturdy, cost effective solutions which have stood the test of time. From the basic tractor model many years ago, we have today a full range of quality products which are technologically more advanced and far more economical to cater to varied needs of the market.”

“Today, the Escorts brand is present in over 32 countries including 22 African countries. Our dominance in the African continent continues by the high volume of orders that we receive from the regions of Senegal, Sudan, Burkina Faso, South Africa, Madagascar and Tanzania. Our FARMTRAC range of offerings is a step towards improving agricultural practices thereby paving the way for prosperous yields.”

Mr. Rohtash Mal, Chief Executive Officer and executive Director – Escorts Agri Machinery Group said, “Morocco is a very strategic market for us, being among one of the largest markets in Africa. Poor tractor penetration and accelerated growth of agri sector, provides huge potential for growth in Morocco. We feel that our aesthetically designed tractor range will help serve the needs of the customers by harnessing the best of modern technology.”

“Export markets of Africa continue to be the focus for Indian manufacturers and Escorts looks to build on the leverage that it already enjoys in surrounding countries of Morocco. Following our success in Ghana and Nigeria, we strongly believe that the farm-mechanization market in Africa will continue to grow strongly. We have aggressive plans for increasing our market share here.”

First Materiel, which has its own branches in important commercial points of Casablanca, Marrakesh, Tangier and Agadir, will extend its distribution network to 10 new points in the first year of operations. Over the years, the distribution channel will be extended to include about ten cities and towns.

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