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Escorts wins Indian Tractor Industry’s Largest ever order, Awarded US$40 Million Order by Tanzania

To open two offices and set up service support in African market
New Delhi, July 05, 2010

Escorts Limited, India’s leading tractor manufacturer, today set a new benchmark by winning Indian tractor industry’s largest ever order for tractors. Valued at US $ 40 million (about Rs. 185 Cr) the prestigious order has been awarded to Escorts by the Government of the United Republic of Tanzania.

Escorts has been chosen to supply 1430 units of its premium range of powerful Farmtrac tractors to Tanzania which is implementing a national “Food Sufficiency Programs” aimed at making it a Food surplus country. Against global average of 19.7 tractors per 1000 hectare of land, Tanzania is estimated to have about 2 tractors per 1000 hectare of land. The tractors are being procured by Tanzania to impart a major thrust to farm mechanization and enhance agricultural productivity.

Mr. Rajan Nanda, Chairman, Escorts Limited said, “We strongly believe that farm mechanization holds the key to greater food security. Escorts powered the green revolution in India and we are privileged to support the national efforts to usher in the green revolution in Tanzania. With world class market mapped tractors and strong engineering capabilities, Escorts is well positioned to catalyse farm productivity in the Africa. Escorts has an ambitious immediate plan to open two offices in the African continent and set up a service and upkeep infrastructure in Africa.”

“It is also a matter of great pride for Escorts to win the largest ever order for tractors in Indian industry. We already have over 1000 tractors in African markets. Our satisfied customers in Tanzania and the global quality of Framtrac tractors have helped Escorts win this very prestigious order,” Mr. Nanda further said.

Escorts will commence the supply of tractors in July. Escorts will supply the tractors in SKD (semi knocked down) form and assist the Government organizations in Tanzania to assemble these tractors into CBU (completely built-up units). Escorts’ Farmtrac range comprises from 34HP to 75 HP and has powerful features that provide maximum productivity and efficiency to the farmers.

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