Escorts Group
TBanner

Media Room

Discover the latest at Escorts Group

Escorts –TATA takes Tractor Retailing Model in Cambodia to a new Level

Strengthens position and network in collaboration with TATA International

New Delhi, August 27, 2015: Escorts Limited, India’s leading tractor manufacturer, along with Tata International, its Cambodian business partners for tractors, today launched their exclusive Farmtrac showroom in Kampong Thom Province, Cambodia. This is the latest showroom after their benchmarked exclusive set up in Phnom Penh and many other franchise sales & service points across the nation. With state-of-art farm technology, impressive features, and stunning looks, Farmtrac tractor being retailed from these state-of-art showrooms are now set to revolutionize the retailing format in Cambodian tractor market.

The new Farmtrac showroom in Kampong Thom province will offer world class four wheeled tractors that range from 45 HP to 80 HP. Launch of this Farmtrac outlet is a boon for Cambodian farmers engaged in cultivation of paddy, sugarcane, palm and rubber plantations in the country. Escorts Ltd. has already sold more than a million tractors worldwide and is now eyeing Cambodia with a long term strategic perspective on entire South East Asia.

Speaking on the occasion, Mr. Rajesh Kumar, Vice President - International Business, Escorts Agri Machinery said, “With the inauguration of this Farmtrac Sales-Service- spares facility in partnership with Tata International, Escorts reinforces its commitment to Cambodian farmers of bringing prosperity and livelihood to their doorstep. The new Farmtrac outlet is aimed towards setting new standards of customer delight by making available a host of world class agri machinery solution in upcountry location.”

About Escorts Limited

The Escorts Group is among India’s leading engineering conglomerates operating in high growth sectors of agri machinery, material handling and construction equipment, railway equipment and auto components. The Group has earned the trust of over 5 million customers by way of product and process innovations over six decades of its existence. Escorts endeavors to transform lives in rural and urban India by leading the revolution in agriculture mechanization, modernization of automotive and railway technology, and transformation of Indian construction.

The Escorts Group is among India’s leading engineering conglomerates operating in high growth sectors of agri machinery, material handling and construction equipment, railway equipment and auto components. The Group has earned the trust of over 5 million customers by way of product and process innovations over six decades of its existence. Escorts endeavors to transform lives in rural and urban India by leading the revolution in agriculture mechanization, modernization of automotive and railway technology, and transformation of Indian construction.

For further information, contact:

Sharad Gupta
Head - Corporate Communications
sharad.gupta@escorts.co.in

close
close
close