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Escorts Sets New Milestone, Crosses 11 Lakh Unit Mark

Celebrates ‘bond’ with 11 lakh consumers, launches series of initiatives
New Delhi, January 22, 2010
Launches ‘SEVA CHAKRA’ – enhanced and timely service at farmers’ doorstep
Reinforces ‘Care & Concern’ for the farmers through HUMRAKSHAK, a unique Kisan insurance
Introduces SPECIAL 3-YEAR quality assurance warranty
Launches all-India TOLL-FREE CUSTOMER-CARE HELPLINE

Escorts Limited, India’s leading tractor manufacturer, which is celebrating its 65 glorious years of existence, is on a roll. The company recently crossed the 11 lakh unit mark in tractor sales. This significant milestone is a reflection of Escorts commitment to provide customer-focused solutions, sound engineering and technological excellence.

The company has also seen a 33.8% growth in sales in quarter-ended December as compared to the corresponding quarter last year. This has been aided by the strengthening of the company’s sales & marketing network and by providing farmers a wide range of innovative and value-engineered solutions to meet the agri-requirements. Speaking on the occasion, Mr. Rajan Nanda, Chairman, Escorts Limited said, “Over the past 6 decades, Escorts in its own way, has been a part of the dynamic process which ushered in farm mechanization and brought prosperity to Indian farmers. The 11 lakh unit tractor mark is a reflection of that trust and confidence.”

To mark the occasion and take forward the brand that has been built on the trust of 11 lakh customers, the company has introduced a series of initiatives for the betterment of the country’s agrarian population. Aimed towards serving the farmer better, the company has introduced its ‘Seva Chakra’ initiative which will offer mobile service vans and service bike facility at the farmers’ doorstep. While the fully-equipped mobile service vans with spares, mechanic and a helper on board, will act as workshop-on-wheels catering to individual needs of the farmer, the service bike facility would be used to resolve minor complaints of the farmers. Furthermore, customers can register their complaints at respective dealerships or call on the all India toll-free customer-care helpline number. The all-India helpline facility, mobile service vans and service bike facilities will be initially introduced in Rajasthan and Haryana and will soon be extended to other states across the country.

Further, Escorts will continue to offer comprehensive shelter to farmers represented in the form of ‘Humrakshak’ – a unique Kisan insurance. Humrakshak addresses one of the most important challenges that farmers and their families face in case of an unfortunate accident. Under this initiative, in the event of a farmer’s death or permanent disability, the farmer or the dependent is entitled to a cover amount linked to the tractor model purchased by them. Escorts tractors ranging from 40-60 HP, 35-39HP and 27-34HP carry a cover of Rs 7lac, Rs 5lac and Rs3 lac respectively, for one year from the date of delivery. The company is also offering a special 3-year warranty on new tractor models including FT 65EPI, FT 60 DRPTO, PT 439DX, PT4455.

“Escorts tractors are symbolic of reliability and trust and enjoy the support and confidence of the farming community. Besides manufacturing superior quality products that are sturdy, cost effective, and highly durable, we would like to take a step forward to provide enhanced and timely service to our valued customers at their doorstep,” Mr. Rohtash Mal, Executive Director & CEO, Escorts Agri Machinery Group said.

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